I’m Typing This as I Multitask on Three Other Thinks…Er, Things
As the title demonstrates, multitasking may be something our culture admires, but it can also lead to mistakes. Ragan Public Relations explains. If a survey of marketing and advertising executives by...
View ArticleVestas Senior VP: Wind Industry Must “step up our game” Against Absurd,...
Morten Albæk, group senior vice-president of marketing, communications and corporate relations at Vestas, has written an important article that everyone rooting for wind power’s success should read....
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10 Tips for Maximizing Trade Show ROI – Infographic
By Brian Mahar (cross posted from Tigercomm) Many cleantech industry leaders will be attending Greentech Media’s Solar Summit 2013 next week. To help make your conference experience a success, we...
View ArticleDeontology, Consequentialism, and Why the Clean Tech Industry Should Care
by Mike Casey Ever hear about deontological rules? If you care about clean energy policy, it’s time you should. Deontology is “the normative ethical position that judges the morality of an action based...
View ArticleGoing to InterSolar? Here are 10 Tips to Maximize Trade Show ROI
Cross posted from Tigercomm Many cleantech industry leaders will be attending InterSolar North America next week. To help make your conference experience a success, we are reposting our infographic...
View ArticleVideo – Politico’s Darren Goode: Tips on Pitching Your Energy Story
We recently hosted Politico senior energy & environment reporter Darren Goode for a Scaling Green Communicating Energy talk. Our first post discussed Goode’s estimates of the odds that various...
View ArticleNice Job: Elon Musk Gets Proactive Control of the Message
Elon Musk of Tesla gets proactive control of the message. Thank goodness this guy is quarterbacking electric cars in the U.S. Earlier this week, a Model S traveling at highway speed struck a large...
View ArticleTigercomm Offering 3 Marketing Communications Sessions at Solar Power...
October is one of the busiest times of the year at Tigercomm. No, it’s not because we love Halloween (which we do) or because we’re engrossed in baseball’s postseason (which we are – Go Sox!). It’s...
View Article“The Climate Change PR Disaster,” and What to Do About It
Bob Pickard has worked for dirty energy public relations firms in the past, but he’s dead on correct and exhaustive in this piece (“The Climate Change PR Disaster”). A few key points. “…global warming...
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“Smiley Faces” for Energy Conservation, “Frowny Faces” for Water Conservation?
A year ago, we wrote about Opower’s finding that peer pressure was highly effective in persuading people to use energy more efficiently. ….the real key is one last box: a grade assessing your energy...
View ArticleIs the “Pro-Science” Side of Global Warming “Debate” Starting to Win the PR...
There’s an interesting new article at Forbes, by Robert Wynne of Wynne Communications, about the public relations battle between fossil-fuel-industry-funded climate science “deniers’ and “skeptics” on...
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My Ironic First Experience at Inbound 2014: Hilton’s Clunky “Honors” Program...
by Mike Casey, President of Tigercomm I’m in Boston this week for the Inbound 2014 conference, the major focus of which is transforming the way people connect with products and services. The Inbound...
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Turning Point: In 2014, Politicians Compete For Who Supports Cleantech More
by Mike Casey, President of Tigercomm There’s no getting around the fact that clean energy took a popularity hit, particularly among Republicans, with the fossil lobby’s 2011 subterfuge: the phony...
View ArticleA Few Lessons From Rick Berman’s “Win Ugly or Lose Pretty” Speech for the...
The other day, the New York Times broke a fascinating story of a secretly-taped speech by Richard Berman (we’ve included the audio, edited to include video, images, etc). Berman is a consultant who...
View ArticleReaching Policymakers: Can a Few Social Media Comments Really Trump Thousands...
In attempting to communicate with customers or policymakers, you have a number of options at your disposal. That includes both analog and digital methods, and all the many subsets within each of those...
View ArticleUnder “Growing Public Pressure,” Edelman PR Splits with the American...
What is the likelihood that the following happened because the largest public relations firm in the world (Edelman) suddenly saw the light regarding its deep, extensive ties — more than $327 million...
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